It’s natural to be excited – and a little nervous – about starting your eco-friendly business. Let’s face it – after years of answering to others, the appeal of answering solely to yourself is attracting you like a nail to a magnet. Not to mention that with this venture, you feel like you can finally do some good. Sometimes, however, that cloud of excitement can hover over some common entrepreneurial pitfalls, and they don’t emerge from the shadows until you find yourself putting out fires. Proactively identifying and then mitigating, or even avoiding, some of those mistakes is much easier than reacting to them later.